There was a time when caring about the products you use on your body and taking care of yourself was considered “unmanly,” but attitudes are changing.
 
Take for instance, the men’s grooming space; in recent years the market has exploded with brands like Manscaped and Scotch Porter offering dedicated trimming tools and beard care products. It’s no longer seen as “uncool” for guys to take pride in self-care.
 
Adam Hendle, founder of Ballsy, a men’s grooming line for the “pair down there,” noticed this shift firsthand.
 
“Overall, what we’ve seen in the past few years is that men’s attitudes have changed from it’s manly to not really care about the products you use and to choose value-based combination washes and products, to feeling that it’s manly to take proper care of yourself and seek out higher quality and more specialized products,” Hendle says.
 
A New Niche in Men’s Grooming
 
The idea for Ballsy came to Hendle where many great ideas come from—the shower.
 
“I was looking at all the different products my wife had in the shower and it dawned on me that females have always had a multitude of products to take care of certain issues, where men have been relegated to 4-in-1 value washes,” Hendle recalls.
 
“This was also around the time I was looking for more high-quality men’s personal care products and couldn’t find any brands that I really related do. It was at that intersection that I got excited about creating a bold brand paired with high-quality products that tackle an area of a guy’s body, and Ballsy was born.”
 
Hendle, an entrepreneur and e-commerce whiz, realized there were no products specifically designed to tackle common below-the-belt issues such as sweat, odor and chafing. His a-ha moment led not only to Ballsy’s first and flagship product, Ballwash, but to a whole new niche in the men’s grooming category – ball care.
 
Today, the line includes Sack Spray, Nut Rub Solid Cologne, and a number of other products, all made with the premium ingredients Hendle feels should be lavished on the “family jewels.”

What Makes Ballsy Unique?
 
Each of Ballsy’s products is custom formulated from the ground up to tackle specific issues guys face below-the-belt, such as sweat, odor and irritation.
 
“We first look at the form factor of the product, followed by the active ingredients list to see what combination of both of those lead to the best results,” says Hendle.
 
“We pride ourselves on picking the right ingredients for the right products while always avoiding ingredients such as sulfates, parabens, phthalates and synthetic dyes,” he adds. Ballsy also sources and manufactures all of its products in the United States so that it has strict control over what goes in its products and how they are made.
 
According to Hendle, ingredient examples include, beeswax and sunflower oil in Ballsy’s “ball safe” Nut Rub cologne which have anti-inflammatory, and anti-bacterial options, and zinc ricinoleate which is a natural deodorizer that Ballsy includes in its Sack Spray deodorizing cologne.
 
Ballsy’s newest hero product is Ballguard, which is a ball deodorant that helps protect against sweat, odor and irritation.
 
“What our customers love about Ballguard is that it applies as a lotion and dries quickly as a powder, as opposed to older ‘powder’ based products that are very difficult to apply and are also very messy,” Hendle explains.
 
Last year, Ballsy teamed up with artist Greg Abbott and Movember to develop a limited-edition version of its Ballwash, called Give A Sack that donates 25% of profits from each bottle to help drive awareness and research of testicular cancer. Each bottle comes custom illustrated with the three steps on how to check yourself in the shower for early signs of testicular cancer.
 
“We’re proud to announce that last year we donated over $75,000 through this effort,” Hendle says.

What’s Next for Ballsy?
 
Now that it's a hit below the belt, what's next for Ballsy? 
 
“We’re very excited to continue defining and growing Ball Care as the next huge category in men’s personal care, much like how beard care exploded onto the scene not that long ago,” said Hendle. “We’ve got several new products on the horizon that we can’t wait to share as this year progresses!”